When Jonathan Zufi told me his plans: to photograph darned near every product Apple has sold — and then some — I was dubious. But when the hefty 326-page tome arrived, I saw that he did just that. Four years in the making, the author captured over 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging. Iconic celebrates 35 years of Apple innovation: the hits, the misses, and everything in-between. Sprinkled throughout are quotes from Steve Jobs, Jonathan Ive, and others. And for die-hard fans, there’s a limited edition model that comes housed in a plastic slipcase reminiscent of the earliest Apple computers.