It was a difficult assignment: create a global brand campaign that captures the spirit of every Sony product, from electronics to music to movies. Writer Tom Witt and I distilled it to one simple idea — imagination — and created a series of modern-mythic fairy tales. Our Clio award-winning “Egg” commercial followed the precarious journey one lucky embryo from commoner to  priceless Faberge.

Director: Kinka Usher